An ordinary IRA at a brokerage is a one-stop shop. The brokerage holds your account, executes your trades and keeps your shares in electronic form. A gold IRA splits those jobs among three separate parties, and understanding who does what is the single most useful thing you can learn before you start. It explains where the fees come from and where the risks sit.
1. The custodian (the trustee that legally holds the account)
Federal law requires every IRA to have a trustee or custodian - a bank, a trust company, or another institution the IRS has approved to act as a nonbank trustee. Most stock brokerages will not hold physical metal, so gold IRAs use specialized self-directed IRA custodians such as Equity Trust, STRATA Trust, GoldStar Trust, Kingdom Trust or New Direction Trust Company.
The custodian:
- Opens the IRA in your name and files the required IRS paperwork (Forms 5498 and 1099-R).
- Receives your rollover, transfer or contribution money.
- Pays the dealer when you approve a purchase, and receives the proceeds when you sell.
- Arranges for the metal to be held at a depository in the IRA's name.
- Processes distributions and required minimum distributions.
The custodian does not pick your metals or give investment advice. In a self-directed IRA, you (often guided by a salesperson) make the choices and the custodian simply carries out your signed instructions.
2. The dealer (the company you see advertised)
The companies with TV ads and radio spots - Augusta Precious Metals, Goldco, American Hartford Gold, American Gold and Silver Group and many others - are precious metals dealers. They are not custodians and they are not banks. Their job is to sell you the metal. Most also help with the paperwork to open the account and start the rollover, which is why people call them "gold IRA companies."
The dealer earns money mainly through the spread or markup: the difference between what it pays for the metal and what it charges your IRA. That cost is usually not shown as a separate line on your statement. It is built into the price per coin or bar. This is the single biggest cost in most gold IRAs, and it is the place where most abuses happen.
One important point: no dealer is "IRS-approved." The IRS does not approve, license or endorse gold sellers. When you see that phrase in an ad, it usually means the dealer sells coins that are eligible for IRAs, which is a different thing. Treat the phrase as a small warning sign about how carefully the company words its marketing.
3. The depository (the vault)
The metal must sit in the physical possession of the trustee or an approved depository. In practice, that means a high-security vault such as the Delaware Depository, Brink's, International Depository Services (IDS) in Delaware or Texas, or the state-run Texas Bullion Depository. The depository stores, insures (through its own commercial policies) and audits the metal, and releases it only on the custodian's instructions.
You will usually choose between two storage types:
- Commingled (non-segregated) storage: your coins are stored with other clients' identical coins. You own a specific quantity of a specific product, but you may not get back the exact same pieces. It is cheaper.
- Segregated storage: your metal is kept on its own shelf or in its own bin, labelled to your account. You get back the exact items you bought. It costs more, typically $50-$100 a year extra at the custodians we checked.
Who you pay, and for what
| Party | What it does | How it gets paid | Typical cost (Oct 2026) |
| Dealer | Sells the metal, helps with paperwork, buys it back later | Markup/premium over spot on each purchase; spread when it buys back | ~2-7% for common bullion online; reported 7-10%+ at phone-sales firms; 20%+ on proof coins |
| Custodian | Legally holds the IRA, handles money and IRS reporting | Setup fee, annual fee, transaction and wire fees | Setup ~$0-$75; annual ~$90-$300 flat, or tiered by value at some (e.g. $225-$2,250 at Equity Trust) |
| Depository | Stores and insures the metal | Annual storage fee, often billed through the custodian | ~$95-$240/yr, or a percentage of value at some vaults |
Because three businesses are involved, a gold IRA has more paperwork and more fees than a regular IRA. That is the price of owning a physical asset inside a tax-advantaged account. Our full breakdown is in the gold IRA fees guide, and you can model your own numbers with the gold IRA fee calculator.
Why the dealer usually picks the custodian
Most gold IRA companies work with one or two "preferred" custodians and steer customers to them. That is convenient, because the paperwork is familiar to both sides, but it is not a legal requirement. You are free to open the IRA at any custodian that will hold precious metals and then buy from any dealer that custodian will work with. If a company refuses to work with a custodian of your choice, ask why. Fee schedules differ more than most people realize, as you will see in the cost section.